The anti-steroid campaign “Don’t Be An Asterisk” was organized to teach people about intake of steroids, about risks linked with performance-enhancing substances within and outsides sports in order to promote stopping taking these medicines.
But ”Don’t Be An Asterisk” was neglected during certain period of time. The United States Olympic Committee (USOC) and Ad Council decided to restart activities of this campaign. It was made a decision to create a new gateway page for the website and to modify the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the initial “Don’t Be Asterisk” which has remained uncharged for over 2 years. This site encourages the visitors to enter another new page which is on Facebook. So, they may play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. So, the popular social media will promote spreading the messages of the anti-steroid.
The original site DontBeAnAsterisk.com has an interactive soccer game. Players have to score goals avoiding the asterisks. The asterisks are anabolic steroids. If the interactive soccer players don’t avoid the asterisks, their bodies become much more muscular.
Although the game has been thought out to educate kids that steroids are dangerous, the results are opposite. Children find it funny to fail avoiding asterisks and to observe how muscles of the interactive players become essentially increased. Although the game is still available on the website, it is unlikely that it will be able to teach children that steroids must not be applied.
The principal goal of this anti-steroid campaign is to convince children that a user of steroids isn’t a trustful individual; he\she is “fake”, a “joke” and a “poser”.
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